Consumer Electronics Show 2012 has grabbed all attention of technology journalists from around the world since the beginning of this week. It’s like an informational paradise for them – so many devices, tools and gadgets in one place – and what a place? Las Vegas. Articles and reports hit newswires and websites one by one every second and the easiest way to check it is Twitter. Just use #CES hashtag and you’ll see what’s going on.

Everything is good and positive, except one thing – CES is a real PR madness. Just imagine all techi giants announce their ultra modern Ultrabooks, new models of devices and special features. Here is Sony with new Xperia, Toshiba with tablets and laptops, Huawei with a super slim smartphone, everybody is trying to take the headline, stand out from the #CES crowd, impress the audience, and get the most positive coverage. But who is the winner? With all due respect to the CES participants, my personal opinion there are only two companies deserved it. I believe they achieved the best results with less effort than others.

The program of the 2^nd World Forum “Communication on Top” is already formed! The Forum is to be held on February 17-18^th in Davos, Switzerland. Over 25 speakers from 3 continents & no less than 20 countries will take part in discussions and present cases of the world’s largest companies.

Trend-makers and key figures from the financial, political, corporate and marketing communications industry have confirmed their consent to participate in the Forum. Among them are top-managers of world-known companies like PepsiCo, GALLUP, Swiss Air Lines International, ENEL, EDELMAN, Credit Suisse, SPN Ogilvy, DELL, Brainstore, leaders of large-scale political and social projects in various countries, and world-famous “stars” in the area of consultancy and communications.

The 2011 Forum participants will examine: current challenges to the communications profession within the new media era; successful on/off-line reputation management; the power of PR impact and its proper advocating before the society; reform strategies messaged with communicative integrity; the ‘web-2.0 effect’ on business and politics; social media as a marketing tool for successful branding, and much more…

’You can’t get everyone to be your friend – you will always have to disagree with someone’

Stephen Davies is the founder and managing director of an online communications consultancy3WPR.

According to Stephen:

●        In order to become a leader on the internet, you should place yourself into the position of being a real thought-provoker: express your opinions and visions, and surely comment on what people say. First and foremost, you need to have a blog with relevant content!

●        The phenomenon of the social media is that you meet people from all over the world. You may go to various conferences to increase your social sphere, try speaking at different events, put your presentations on slide share, or ask publications, if you can write articles, so that you could draw people towards your causes and projects.

With new links and functions PRFrame declared to become a helpful tool for PR pros and make their PR life easier.

London, November 2, 2010 – BeFrame company specialising in development of professional web browser extensions unveiled PRFrame 3.0 – new version of the first toolbar for Public Relations community. This product is designed as a free add-on for Firefox browser and contains all elements of previous version with 2 specially developed for v. 3.0 new tools in addition to more than 50 new professional links.

Among major PRFrame 3.0 innovations users will find Media List tool which is available only via registration and enables secure storage and convenient access of media databases with journalists contact details in browser panel. Through personal account any user can import his databases, place it in different categories for convenient search and usage or create it from the scratch with opportunity to add new contacts directly from the PRFrame panel in browser.

Informational support and other mutual benefits are part of the agreement

London – Davos, Oct 26, 2010 – Today PRFrame and Annual World Forum “Communication on TOP” announced their partnership. As agreed, PRFrame will promote the Forum and highlight the most interesting topics of the event which will take place on 17-18 of February, 2011 in Davos, bringing together Public Relations professionals from around the world.

Dear Friends!

We are planning to launch our PRFrame v. 3.0 very soon. Within update and improvement we have added new functions and tools inside PRFrame including Jobs search panel. So if you have a PR vacancy in your company or want to find a PR freelancer, please, forward to support (at) prframe (dot) com the specification with title, short introduction, close date and the link to full description. We will publish it for free and you’ll be able to reach PR professionals and promote your company. Feel free to contact us if you have any questions.

Best regards,

PRFrame Support Team

www.prframe.com

Twitter: @prframe

Facebook page: PRFrame

(Condensed version of  “How to Catch PR Wave and not to Go Down” eBook)

Ask anybody what does successful PR campaign mean and the answer will be like: to appear at the front pages of famous newspapers and magazines, to be interviewed by Larry King or invited to the Oprah’s studio and nowadays almost guaranteed you’ll hear about social networks and being a king of Facebook, Twitter and YouTube. The question is if this is always true or maybe being in a shadow of the wave sometimes also can be useful.  Ask Toyota and BP, I think from their experience the answer would be the most valuable. The problem is that within the open and calm water any wave is seen from far far away. PR waves can be very contradictious with its pros and cons and therefore let’s talk about how to gain the most positive features of it and try to avoid PR tsunami.

Public Relations is a very attractive area for any business and you can hardly imagine a company that achieved success in modern times without these magical two words. It’s like an ocean of different opportunities that helps to bring attention of the audience to the brand or product. But when this ocean is full of billions of data and information as well as rival-sharks which are hunting for the same treasure as you – customer’s attention, what should you do?

AdFrame 1.0 helps to get easy access to professional advertising links, browse creative works, and follow market news and events.

BeFrame company specialising in development of professional web browser extensions today unveiled AdFrame 1.0 – the first application for advertising community. This product is presented as a free extension for Firefox browser and contains 10 separated elements: Media, Ad Awards, Media Planning, Creative, Search panel, Rankings, Stock Photo, News Feeds, Events, and Associations. AdFrame 1.0 provides easy and convenient access to multiple professional online resources, search panel of creative works and up-to-date news and events from advertising industry.

Campaign from P&G with Old Spice has raised again the question: who should be in charge of Social Media engagement – PR or advertising agency? Or maybe it’s time to think about a new kind of agency that will combine the best practices from both. Who knows… But anyway we should admit the extreme PR success of Wieden + Kennedy ad agency with Old Spice Man (OSM) who brought for the client enormous attention to the brand and for the agency overall recognition and respect of the Advertising and PR industries. These guys have made the thing that PR has in its meaning – created and developed relations with public. Let’s take a look at what they’ve done through the PR point of view and at lessons that we can learn from this work.

1. Find the right man

Of course, in PR we do not have such an opportunity to organise casting and find an ideal face to represent our company or a client. And PR choice is usually limited by Board of Directors or PR department of the company where we need to find someone who our customers or consumers would like to smell like… Oh, sorry not that. Someone who is customers would like to deal with, someone with good reputation and brilliant sense of humor. No really, on the other side of this field it’s also people and they want to hear human beings who may accept failures, respect critics and joke when it’s needed. Any volunteer from BOD?